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Kmart Changes The Game By Featuring Models With Disabilities

by onMarch 22, 2016
 

Mad Props To Kmart [Australia] For Their Recent Implimentation

For the first time ever, Kmart Australia has featured photos of models with disabilities, hopefully setting a new trend/standard across the country and world.

The spread features two children; one with Autism and another with Cerebral Palsy. Both fit the role absolutely perfectly, and seemed to really enjoy the experience!

“He Felt Extremely Welcome and Proud” – Cooper’s Mom

 

New Kmart Catalogue Featuring Models With Disabilities

This is not a new focus for Kmart Australia, but an extension of our broader and very important focus on improving diversity within our business and truly representing our team, customers and communities that we operate in and are part of.” – Kmart Australia Representative

New Kmart Catalogue Featuring Models With Disabilities

For me, the shoot was very respectful and engaging. They spoke to Cooper just as they would any other 11-year-old. He felt extremely welcome and proud.
He still couldn’t really believe he was in the catalogue! He was so excited to see himself represent Kmart and represent kids who have a disability. He is very proud of who he is including the fact he has Cerebral Palsy.” – Mother of Cooper [Model With Cerebral Palsy]

 

People Took To Kmart’s Facebook Express Their Joy & Gratitude

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Source: BuzzFeed

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