A wooden car? Who would have thought that the worlds most sustainable vehicle might be an open cockpit Toyota made primarily out of wood! Powered by an electric motor, the Japanese cedar and birch wood seamlessly creates the beautiful shape that is the Setsuna…With no nails screws keeping the wood together, the body is streamlined and beautiful while still having a classic/retro feel. It’s a seriously good looking vehicle!
With wood being extremely durable, Toyota wants the two-seater to last for upwards of a century of usable time! Not many cars make it that far without perfect care and/or heavy restoration.
The decision to use wood―a material that is durable yet prone to change over time―reflects Toyota’s efforts to give form to the developing relationships between people and their cars. The Setsuna symbolizes how cars undergo a gradual transformation over the years, as if absorbing the aspirations, memories, and emotions of multiple generations of a family. With the Setsuna concept, Toyota is expressing the notion that, as a family accrues time and experiences together with their car, lovingly caring for it and passing it on to the next generation, that car will acquire a new type of value that only the members of that family can appreciate.
The car’s name―Setsuna, meaning “moment” in Japanese―was chosen to reflect that people experience precious, fleeting moments together with their cars. Toyota believes that, over time, these collective moments make their cars irreplaceable to their owners.
It truly is a beautiful car, and based on the concept pictures I’d sure as hell drive one! The Setsuna will soon be unveiled by Toyota at the Milan Design Week, where it will receive it’s first judging from public eyes.
Will it hold up to expectation. Will specs about range, speed, price and power be released with it? One think we know for sure is that being design by Morgan Auto Company, it’s no wonder this car has such style. Morgan’s track record of classically stylish vehicles is unmatched. Making incredible vehicles such as the Plus 8, Aero 8, 4/4, 3 Wheeler etc…
We’re exited to get some more info from both Toyota and Morgan on pricing and other specifications soon! In the mean time, those Morgans’s look wicked nice.